1.       One individual can be more persuasive than a group to encourage selfish behaviour 2.       Considering a range of forgone...

1.       Liberals are more likely to favour perseverance and conservatives to favour passion 2.       Perceived crowds negatively affect...

1.       Showing the proportion who award a star rating has a greater effect than raw numbers 2.       Brands with plural names are...

1.       Customers see decreasing product size (shrinkflation) as more unfair than increasing product price 2.       ‘Humorbragging’ can...

1.       Some AI faces are perceived as more real than actual human faces 2.       Curved shapes on websites get more clicks 3.      ...

1.       Encouraging downward social comparison makes brands appear less moral 2.       When peers reject your recommendation, you are...

1. Compared to effortless wealth, trying hard to gain wealth leads to higher status perception 2. When faced with a...

1. Profile pictures can increase chance of being hired for a job 2. Using so-called ‘traditional methods’ increases...

1. Sometimes consumers deliberately choose bad options for entertainment value 2. Phonesthemes prime meaning among consumers...

1. Economic inequality appears to increase conspiracy theories about those economically disadvantaged 2. Truthful people are...

1. Influencers who appear ‘genuine’ boost followers’ self-esteem and increase purchase intention 2. Agreeable and neurotic...

1. People who regularly change home, also seek variety as consumers 2. Consumers expect a bigger discount when advertisers...

1. It’s better not to be too creative (divergent) when presenting brand new products 2. Presenting an inferior alternative...

1. We like selling to people with a ‘shared past’ 2. Communicating the short duration of a task reduces the likelihood of it...

1. Sometimes customers forgive staff inexperience 2. A smiling face can make an eco-friendly product more attractive 3. ...

1. Rounding up a price discount to a whole number, reduces purchase intention 2. Likes and comments affect the likelihood of...

1. Cause-related marketing leads, on average, to a 4.9% sales uplift 2. Buying products that are then unused leads to reduced...

1. Giving a wearable device human characteristics decreases motivation over time 2. Consumers who feel powerful apparently...

1. Consumers express positivity towards organisations that react quickly to socio-political issues 2. Using...

1. Reviews are more helpful to consumers when they are either linguistically subjective OR objective 2. The music associated...