Stuff you missed w/c 28th August 2023

1. Cause-related marketing leads, on average, to a 4.9% sales uplift

2. Buying products that are then unused leads to reduced future spending

3. High skill leisure activities make consumers happier

4. Informational advertising is more effective in increasing quality perceptions for low involvement products

5. Feeling ashamed increased cognitive processing of an advert

6. Trustworthy and attractive celebrities appear to affect voting behaviour

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