Stuff you missed during w/c 8th January 2024

1.       Showing the proportion who award a star rating has a greater effect than raw numbers

2.       Brands with plural names are perceived better than singular brand names

3.       Presenting a third-person viewpoint in adverts increases preference for ‘access-based’ products

4.       Sometimes presenting one pro-environmental tip is more persuasive than many 

5.       Decision times are similar, despite different types of decision maker

6.       Lonely people repurchase ‘probabilistic’ goods – such as blind bags 

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