Stuff you missed during w/c 9th October 2023

1. Influencers who appear ‘genuine’ boost followers’ self-esteem and increase purchase intention

2. Agreeable and neurotic people are more attracted to cryptocurrency due to FOMO

3. People prefer to share with members of their ‘in-group’ when resources are scarce

4. Consumers can be segmented into four groups according to their awareness of social media algorithms