There are two basic ways of setting a price for a product. Either a business can calculate the manufacturing costs, add a profit margin,...

In the recent furore around Cambridge Analytica’s political marketing, much of the attention focused on ethics. Yet, the company’s...

An interesting article in The Guardian discussed the ‘universal’ need for attention. It’s a simple thesis and an easy way to explain the...

The conclusion to an abstract in the Journal of Advertising reads ‘there is no such thing as “social media”’. This is a rather curious...