Stuff you missed during w/c 29th January 2024

1.       One individual can be more persuasive than a group to encourage selfish behaviour

2.       Considering a range of forgone alternatives motivates greater focus on a future goal

3.       When a salesperson makes a mistake, face-to-face communication can rescue the relationship

4.       The entertainment value of food influencers, can lead to imitation through home cooking

5.       Facebook likes lead to greater willingness to donate to non-profit causes

6.       Focusing on a brand can lead to the ‘Brand Positivity Effect’ in a range of contexts

Sign-up here to receive updates weekly via email