Stuff you missed w/c 7th August 2023Thomas Bowden-GreenAug 14, 20231 min read1. Consumers express positivity towards organisations that react quickly to socio-political issues2. Using ‘tension-releasing’ humour, increases perceptions of a firm’s warmth3. Ad blockers are helpful in ‘filtering out’ consumers who dislike adverts4. Political conservatives express disgust for dog clothing… but are more likely to buy dog apparel5. Framing a decision positively has less effect when the consumer is emotionally-driven6. Expectations of reciprocity drive our evaluation of other people’s behaviour
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