Stuff you missed during w/c 18th September 2023

1. We like selling to people with a ‘shared past’

2. Communicating the short duration of a task reduces the likelihood of it being postponed

3. ‘Compassion fatigue’ can be a self-fulfilling prophecy

4. Giving consumers opportunities to ‘co-create’ a brand increases their digital engagement

5. Investment in crypto appears to be driven by FOMO

6. Risk-taking is apparently more likely in warm environments

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