Stuff you missed during w/c 6th November 2023

1. Sometimes consumers deliberately choose bad options for entertainment value

2. Phonesthemes prime meaning among consumers

3. Spending time repeatedly consuming individual products, rather than mixing up items, increases enjoyment

4. People avoid risky decisions when the outcomes are complex

5. Adverts can be microtargeted based on personality traits – when they are relevant

6. Dynamic PPC adverts that stand out (due to information and graphics) lead to better attitude and purchase intention

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