Stuff you missed w/c 24th July 2023

1. Reviews are more helpful to consumers when they are either linguistically subjective OR objective

2. The music associated with a brand can enhance its innovativeness

3. Depicting movement in a picture can increase ‘narrative transportation’

4. When inflation is low, consumers rely on secondary sources for judgement rather than prices

5. Adverts particularly improve brand attitude when the advert is relevant to surrounding content

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