1.       When people experience income inequality, they value counterfeit goods more 2.       When people feel inadequate, they make...

1.       Unanticipated delays make consumers willing to pay more 2.       People overestimate the chance of success following failure...

1.       Feeling financially stressed makes people less likely to discuss money with a partner 2.       Writing a negative review can...

1.       Consumers prefer results that rise in a search ranking 2.       People who are publicly self-conscious are more likely to keep...

1.       Advertising bans affect sales 2.       Referring to rivals increases consumer engagement 3.       Offering a default option can...

1.       Consumers prefer numerical digits rather than written numbers 2.       Smiling can convey non-conscious emotion to a consumer...

1.       An advertised price can affect consumer happiness 2.       Using a smartphone decreases trust in strangers 3.       Referred...

1.       Consumers pay attention to adverts alongside impactful online news 2.       Consumers give more ‘durable’ gifts to long-term...

1.       Labelling a product as offering ‘surprise’ can reduce enjoyment of consumption 2.       Consumers prefer to talk about hedonic...

1.       Consumers value ownership (endowment effect) of a variety of product types 2.       Consumers appear to believe that service...

1.       ‘First come, first served’ is perceived as fairer than picking customers at random 2.       We focus on avoiding bad outcomes,...

1.       Referring to a rival brand can increase consumer engagement 2.       Product demand from the local market declines when a local...

1.       The background colour (black or white) affects perceptions of a brand logo 2.       People are less likely to donate to charity...

1.       Offering a discount on a group of products can be less effective than discounting single units 2.       Competent leaders are...

1.       Where payment is optional, increasing the stated value results in increased payments 2.       Receiving feedback online makes...

1.       Average review scores are judged higher when presented as a star rating rather than numerically 2.       Societal threats are...

1.       Assertive reviews that convey information increase the usefulness, compared to emotion and calls to action 2.       A green...

1.       Fear appeals are more persuasive when there is ‘ethnic congruence’ with the audience 2.       Consumers judge the ‘authenticity’...

1.       Consumers are reluctant to consume products presented with a lifelike photo 2.       Consumers feel that retargeted adverts are...

1.       Pictures can evoke smells 2.       We value amateur reviews more than expert reviews 3.       Foods produced by a perceived...