Stuff you missed during w/c 4th March 2024

1.       Average review scores are judged higher when presented as a star rating rather than numerically

2.       Societal threats are shared on social media encourage ‘moral panic’

3.       We don’t like borrowed money being spent on hedonic purchases

4.       Consumers are less likely to contradict positive word of mouth from close contacts

5.       Economic vulnerability decreases prosocial behaviour

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