Stuff you missed during w/c 8th April 2024

1.       Referring to a rival brand can increase consumer engagement

2.       Product demand from the local market declines when a local brand is acquired

3.       ‘Simple’ brands are perceived to be less likely to fail

4.       We blame human operators for faults more than human users of autonomous technology

5.       Making an offer too generous leads people to suspect ‘phantom costs’

6.       Animal influencers can be more credible than humans