Stuff you missed during w/c 19th February 2024

1.       Fear appeals are more persuasive when there is ‘ethnic congruence’ with the audience

2.       Consumers judge the ‘authenticity’ of a username and avatar when assessing a social media advert

3.       Music ‘logos’ can increase brand recognition and positive association

4.       Using more text and a green colour increases attitude towards an eco-label

5.       Observers view those who post about luxury consumption as inauthentic