Stuff you missed w/c 29 May 2023

1. Advertising boosts purchase intention by between 7 and 19 per cent

2. Offering a decision date now or in the future reduces the perceived urgency of the decision

3. Signalling growth of a trend can increase adoption of a behaviour, even if it is not yet a ‘norm’

4. Compared to liberals, conservative consumers are more likely to complain

5. Adverts on concave surfaces are more persuasive than flat or convex surfaces

6. Combining multiple nutritional labels on food increases understanding, trust, and liking

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