Stuff you missed w/c 27.06.2022Thomas Bowden-GreenJul 4, 20221 min read1. Caffeine consumption increases impulse purchases2. Fathers respond positively to ‘nurturing’ depictions of dads in adverts3. Presenting the brand before a product’s attributes increases willingness to pay4. Narcissism is among the reasons community leaders host Facebook groups5. Luxury product placement works!6. Environmental responsibility does not appear to affect perception of a brandSign-up here to receive updates weekly via emailView my blog on my website here
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