Stuff you missed w/c 27.03.23

1. Photos make reviews more helpful, especially when they are similar to the text

2. Handmade products are not always perceived positively

3. Gaze direction and anthropomorphism affect perceptions of chatbots

4. Consumers are willing to pay more for a ‘cool’ brand that makes them unique

5. Using ‘angelic’ in a brand name improves health perceptions

6. Perceived social media presence improves brand perception

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