Stuff you missed w/c 27.02.23

1. Even children seem to understand that supply and demand are related!

2. ‘Covert’ adverts, appearing as articles or ‘posts’, seem to evoke a negative reaction

3. Seeing the same advert ‘sequentially’ (rather than simultaneously) improves attitude

4. High involvement products stimulate affect attitude formation online

5. Informational content on TikTok generates more engagement than emotional content

6. Higher prices lead to higher perceived quality

7. Sponsorship disclosure within TikTok does not significantly affect product choice or brand attitude

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