Stuff you missed w/c 26 June 2023

1. Storytelling can make a product taste better

2. Consulting a real person, rather than a phone, can increase confidence in a choice

3. Using ‘relevant’ and useful content is more effective than ‘divergent content’ for really new products

4. Describing the consumer moving through time (rather than time moving) makes future events seem more distant

5. Offline positive language appears to mirror language on social media

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