Stuff you missed w/c 24.01.2022

1. We value owned objects more than equivalent unowned objects – whether material or immaterial

2. Advertising spend appears to have been the highest ever in 2021

3. People higher in the ‘Openness to experience’ personality trait seem to be less likely to live in a personal ‘echo chamber’

4. People who compare themselves with ‘fit’ people are more motivated to engage in physical activity

5. We can feel ‘community nostalgia’ for products that are not part of our own history

6. Consumption decisions of others may be judged through a ‘moral lens’ according to their perceived income level

7. Older consumers believe they are more resistant to celebrity endorsement

8. Selling a car is more about customer experience than engineering – says McKinsey

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