Stuff you missed w/c 22 May 2023

1. Sharing positive beliefs about the world leads to perceptions of kindness

2. Prices ‘just below’ a round number (e.g. 9.99) increase purchase intention but don’t affect product quality

3. Self-disclosure and responsiveness help consumers feel an emotional bond with influencers

4. Putting pressure on customers increases short-term sales, but also increases returns compared to ‘lighter’ persuasion techniques

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