Stuff you missed w/c 21.03.2022

1. Creative advertising reduces the effect of competitors’ adverts

2. Consumers prefer brands from their home town

3. The aesthetics of a mobile phone increases intention to use it

4. Personality traits affect intensity of Facebook use

5. Disclosing too much information on social media can damage credibility

6. Engaging with instant messages appears to make us less patient

7. Consumers like brands that give a higher proportion of profits to charity

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