Stuff you missed w/c 20.06.2022Thomas Bowden-GreenJun 27, 20221 min readUpdated: Jul 4, 20221. When threatened by COVID-19, ‘ordinary’ (rather than extraordinary) brand experiences are sufficient to bring happiness2. Negative informational-style reviews have less impact than negative story-style reviews3. Some consumers ignore advice based on algorithms after being provided with mistaken advice4. Recommending combinations of products signals your expertise5. Two-sided advertising messages can persuade sceptical consumers6. Awarding users a ‘badge’ increases content productionSign-up here to receive updates weekly via emailView my blog on my website here
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