Stuff you missed w/c 19 June 2023

1. Photos make reviews more ‘helpful’, when they correspond to the written comments

2. Sharing information inflates the sharer’s self-perceived knowledge

3. People from collectivist cultures favour products given anthropomorphic features

4. Adverts that are more legible generate better awareness and positive perceptions

5. We perceive products with less vivid colours as more eco-friendly

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