Stuff you missed w/c 18.07.2022

1. Longer commuting times lead to increased hedonic consumption

2. The more effort a client puts into interacting with a brand, the less satisfaction they derive

3. We choose brands to send signals to social groups

4. Sometimes we don’t like consuming food brands featuring characters made from food

5. Chatbots that use humour increase service satisfaction

Sign-up here to receive updates weekly via email

View my blog on my website here