Stuff you missed w/c 15.08.2022

1. Emotional words lead to emotional feelings, which then affect reading comprehension

2. The effectiveness of time-limited offline offers does not seem equivalent when online

3. People famous offline have more influence on social media users with low self-esteem

4. Sometimes a review rating only needs to be ‘good enough’

5. Personalising advert music increases viewing time

6. Sceptical customers are more likely to respond to two-sided messages

7. Colourful environments with props are more likely to be ‘Instagrammable’

8. Adverts with metaphors are easier to remember

9. Using ASMR increases brand recall

10. Consumers prefer informal language for warm brands, formal for competent brands

11. Consumers who act to protect their privacy are more likely to respond to social media adverts

12. Lesser-known brands who partner with celebrities transfer celebrity attributes to their brand

13. Warm brands should use informal language, competent brands should use formal language

14. Frequently-seen Facebook adverts are more likely to lead to website visits

15. YouTube reviews influence consumers through ‘parasocial interaction’

16. Social comparison nudges appear to work better when we compare within our own region