Stuff you missed w/c 11.07.2022Thomas Bowden-GreenJul 18, 20221 min read1. ‘Vintage’ products are viewed as scarcer, more desirable, and more valuable than second-hand products2. Consumers believe the ‘default’ option will be most popular3. Teenagers are influenced by peers to select brand name foods4. Smiley face logos lead to lower healthfulness and lower price expectation5. Unexpected adverts get more attention6. Featuring a music logo in a promotion improves brand recognition and positive associationSign-up here to receive updates weekly via emailView my blog on my website here
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