Stuff you missed w/c 1 May 2023

1. People are likely to share ‘misinformation’ when they have seen/heard the message before.

2. Celebrity endorsers can protect brands from criticism during a ‘brand transgression’

3. Consumers used ‘consumption coping’ to manage stress during the COVID-19 pandemic

4. Broad targeting seems to generate greater advert impressions than microtargeting

5. Consumers express negative sentiment when overloaded with too much information on one topic

6. People seem more motivated to avoid a vague rather than specific threat

Sign-up here to receive updates weekly via email