Stuff you missed w/c 09.05.2022

1. Engagement with social media communities leads to love for a brand

2. Consumers prefer clever jokes

3. Consumers prefer to pay online rather than paying on delivery

4. Facebook adverts with sex appeal generate engagement, but not sales

5. Concern for the environment leads to purchasing organic food

6. Gen Z wants to buy brands that invest in CSR

7. Perceptions of a brand increase when it has an anthropomorphised logo

Sign-up here to receive updates weekly via email