Stuff you missed w/c 06.06.20221.

1. Green consumption is related to your personality

2. Silencing your phone makes you check it more often

3. Reducing perceived risk improves advertising effectiveness for neurotics

4. Those from individualistic cultures are more likely to like or share sexual brand content

5. People who feel happy, appear to engage in more social and leisure activities

6. Pandemics appear to increase likelihood of purchasing organic food

7. Sponsorship has a greater impact on brand attitude than celebrity endorsement

8. Influencers help to promote ‘conspicuous’ luxury brands

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