Stuff you missed w/c 04.04.2022

1. Misinformation continues to affect beliefs, even after being corrected

2. When actors play a role (rather than themselves) in an advert, the advertiser is protected against the potential for future scandal

3. ­­­Observers judge service levels according to what a customer ‘deserves’

4. Narrow brand positioning gives a brand competitive advantage

5. Influencers are only credible when their arguments are strong

6. Disclosing sponsorship can improve engagement when published by the influencer

7. Relevant adverts increase brand attitude, but not when perceived as intrusive

8. Consumers may feel ‘entitles’ to inflict a social cost when paying a high price

9. Employees are more likely to donate to charity immediately after a pay rise

10. Convenience affects perceptions of premium quality

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