Stuff you missed w/c 02.01.23

1. Consumers can find reflective surfaces on products more attractive

2. The effect of virtual brand experience can be similar to offline

3. Both material possessions and experiences can lead to happiness

4. Consumers prefer spontaneity in entertainment experiences

5. Heuristics such as likes and comments affect purchase intention for social media adverts

6. Humorous marketing is persuasive for ‘embarrassing’ products

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